Keisha Courtney

Director of Content and Programming @The Driven Yogi

CA

Lead a team of expert instructors to create staff training programs that address DEI and inequality in wellness spaces based on data from independent market research. • Evaluate, design, and build learning architecture and sequence of programming, as well as measure learning outcomes. Under my direction, learning solutions resulted in a 40% increase in retention of people of color in studio settings. • Develop strategic content marketing strategies that include: virtual and in-person events and trainings, campaigns, studio partnerships, and product launches. • Use both earned and paid media strategies to secure media coverage. Featured in Shape Magazine, Self.com, and various podcasts and local outlets, as well as presenting for Yoga Alliance Digital Events Programming. • Responsible for managing a annual budget across company departments.

University of Oklahoma

M.A., International Relations

Kripalu School of Integrative Yoga Therapy

Yoga Therapy (C-IAYT), Holistic Health

Abode Contemplative Care for the Dying

Death Doula, End of Life Care

California State University, Northridge

B.A., Broadcast Journalism / Minor Women's Studies