Keir Rothnie
Global Key Account Director @Observia
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WORK HISTORY
Global Key Account Director @Observia
Paris, FR
Observia is a European company that combines its expertise in behavioural science, digital technology and understanding of healthcare eco-systems to generate a ‘superior patient experience’, increase patient adherence, improve patient outcomes and simplify the workload of healthcare professionals.With headquarters in France, and offices in the UK and Germany, Observia is a patient-centric organization offering a broad portfolio of services to pharmaceutical manufacturers, pharmacies, insurance providers, hospitals and patient associations. Solutions include consulting, program design and deployment, observational studies to measure impact and adherence analytics, often combined in an end-to-end solution to create or optimize client patient engagement strategies.
EDUCATION
Hartford University, Barney School of Business
M.B.A.
ABOUT KEIR ROTHNIE
20 years experience in healthcare (Pharmaceuticals, OTC, Animal Health, Personal Care) including integrated channel marketing, CRM, on and offline marketing, consulting, management development. Responsibilities have included marketing strategy, planning and execution, sales, sales management, account planning & account management. Specialties: Sales and New Business Development, Marketing, Account Management of both products and services, in large corporations and in start-ups.
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