Keine Monteiro

Marketing Insights Manage @Bealls, Inc.

Bradenton, FL, US

As Marketing Insights Manager, I lead efforts to transform data into actionable insights across the entire customer journey, from acquisition and reactivation to retention. I support loyalty programs and CRM strategies by optimizing segmentation, testing frameworks, and marketing effectiveness metrics. By building dashboards and scorecards, I empower marketing teams to make data-driven decisions that enhance customer engagement. I also collaborate on the future state of our marketing tech stack, ensuring we leverage both first-party and third-party data to unlock meaningful value.