Keha P.
Brand marketing at Raymond | Ex-Reliance Brands (Superdry), Phoenix Palladium | Brand Strategist & Marketing, ATL, BTL Activations and experience & Digital
- Role
- Marketing at Raymond Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Keha P.
A seasoned expert with 8 years of experience in Brand Marketing and Communications, currently overseeing Brand Marketing and PR for Ethnix by Raymond In-depth knowledge and experience of building and transforming iconic and upcoming brands in the Premium Fashion Segment. A brand raconteur and enthusiast with expertise in handling marketing for approx 50+ brands spread across Fashion, Cosmetics, Food and Beverage, Restaurants and QSR, Luggage and Accessories
Experience
Marketing
Aug 2023 — Present
Growing Ethnix by Raymond, endorsed by our legacy company Raymond Ltd. to build brand awareness & consideration Brand architecture, strategy & communication including brand, campaign development & contentgenerationCampaign outreach through TVC, Cinema, Print, OOH, Digital, Influencer marketing and Retail marketingAOP strategy & budget planning, optimization and utlization. Campaign ROI tracking across verticals
Education
Narsee Monjee College of Commerce and Economics
Bachelor in Management Studies, Marketing
2012 — 2015
Mumbai Educational Trust, MET League of Colleges
Post Graduate Diploma in Management (PGDM), Marketing
2015 — 2017
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