Keeton Kauffman
Social Media Intern @Sigma Alpha Epsilon Fraternity
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WORK HISTORY
Social Media Intern @Sigma Alpha Epsilon Fraternity
Tempe, AZ, US
Own content planning and scheduling across all chapter social media platforms to maintain a consistent and strategic brand presence.• Develop monthly and weekly content calendars aligned with recruitment cycles, events, philanthropy initiatives, and chapter goals.• Write captions, messaging, and calls to action that reflect brand voice and drive engagement.• Coordinate closely with the graphics and media teams to ensure content aligns with strategy, timelines, and platform best practices.• Monitor engagement, performance metrics, and audience trends to optimize posting strategy and improve reach and growth.• Support executive leadership with digital communication initiatives to strengthen recruitment, alumni engagement, and overall brand positioning.
EDUCATION
Lake Travis High School
High School Diploma
Arizona State University
Bachelor's degree, Marketing, Finance
ABOUT KEETON KAUFFMAN
I am a Finance and Digital Marketing student at Arizona State University with experience across finance, marketing, and campus based growth initiatives. I am drawn to work that sits at the intersection of data, strategy, and execution, where results are measurable and accountability matters.I currently serve as a Student Ambassador with World, an AI focused technology company, where I support on campus activations, student education, and growth initiatives around emerging technology and digital identity. This role involves direct student engagement, clear communication of complex ideas, and ownership over local execution.I am also a National Ambassador for Sigma Alpha Epsilon, supporting leadership development, chapter engagement, and national programming across the organization.Previously, I served as Treasurer for Sigma Alpha Epsilon at ASU, where I managed a six figure annual budget and worked closely with chapter leadership to maintain financial stability and transparency. That experience strengthened my financial discipline, attention to detail, and comfort making decisions with real consequences.I have also gained experience through roles with DoorDash and the Sun Angel Collective, contributing to marketing initiatives, partnerships, and growth focused projects that required cross functional collaboration.I am graduating in Spring 2026 and exploring full time opportunities in finance, wealth management, consulting, or strategy oriented roles where I can continue learning and contribute to a high performing team.
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