Kees Bol
CEO at 2U
- Role
- Chief Executive Officer at 2U
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kees Bol
Experienced senior executive with a demonstrated history of success in the higher education and financial services industries. Strong all-round executive leader, with extensive strategy background and business acumen. Deep expertise in brand, marketing, digital experience and public relations.Areas of expertise:Strategy development and implementationPerformance marketingBrand and reputation managementDigital MarketingMulti-channel marketingLead generationDigital experience, web optimizationAnalytics and predictive modelingCustomer experiencePublic RelationsClient service
Experience
Chief Executive Officer
Jan 2025 — Present · Washington, DC, US
2U is a global leader in education technology that expands access to affordable, career-relevant learning in partnership with the world’s top universities, institutions, and industry experts.As CEO, I oversee all aspects of 2U’s business while driving its long-standing mission: to provide learners worldwide with life-changing higher education that unlocks potential, fosters social mobility, and enhances economic security.
Education
Harvard University
PhD, Physical Chemistry
1991 — 1996
Leiden University
MS, Chemistry
Skills
- Project Management
- Segmentation
- Lead Generation
- Customer Acquisition
- Marketing
- Leadership
- Strategic Planning
- Competitive Analysis
- Business Development
- Digital Marketing
- Strategic Partnerships
- Program Management
- Strategy
- Direct Marketing
- Analytics
- Business Strategy
- Cross-Functional Team Leadership
- Financial Services
- Marketing Strategy
- Product Management
- Management
- Sem
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