Keerthivasan R
Digital Marketing Analyst @ Zoho Corp. | MBA in Marketing, HR & Finance
- Role
- Digital Marketing Analyst at Zoho
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Keerthivasan R
Zoho Corp. leverages my expertise as a Digital Marketing Analyst to enhance digital campaigns across platforms like LinkedIn and Meta. By collaborating with product marketers, I contribute to executing targeted strategies that elevate the performance of Zoho’s diverse product portfolio, including CRM, Projects, and Desk. My role involves building strategic vendor relationships, optimizing ad spend, and analyzing campaign outcomes to drive impactful growth. An MBA in Marketing, HR, and Finance from the University of Madras underscores my strong analytical and strategic foundation. My core competencies include fostering partnerships and developing optimization strategies to align with organizational goals. Passionate about bridging business objectives with innovative marketing solutions, I aim to facilitate business growth in a dynamic digital landscape.
Experience
Digital Marketing Analyst
Nov 2023 — Present · IN
As a Digital Marketing Analyst at Zoho Corp, I bridge the gap between Zoho and the global digital landscape. I identify and evaluate opportunities to collaborate with vendors and advertising platforms to effectively promote Zoho\'s diverse product portfolio, including Zoho CRM, Projects, Desk, People, and many more. This role involves collaborating with a team of product marketers to develop targeted promotional strategies, analyzing the performance of Zoho product listings on various platforms, negotiating with vendors to optimize campaigns, and managing the financial aspects of these partnerships. I am the Business Manager for LinkedIn and Meta platforms, I monitor and manage the financial aspects of monthly spending on these platforms as well. I also work closely with software review websites like G2 Crowd and Capterra to enhance Zoho\'s online reputation and manage relationships with influencers on platforms like YouTube and Instagram to further amplify Zoho\'s brand reach.
Education
University of Madras
Master of Business Administration - MBA
2021 — 2023
Jerusalem College of Engineering - India
Bachelor of Engineering - BE
2017 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.