Keerthika Palani

About Keerthika Palani

The epitome of passion and discipline. A strategic & result-driven leader of Product Sales & Marketing with 6+ years of experience in the digital marketing industry. With a track record of designing, developing, and optimizing innovative solutions that enhance marketing operations and drive business growth. Adept at collaborating with cross-functional teams to understand client needs, translate them into technical requirements, and deliver high-impact products. Strong expertise in creating user-centric applications that streamline processes, increase efficiency and elevate user experiences. Combined deep technical knowledge with a keen understanding of marketing dynamics and committed to crafting solutions bridging the gap between technology and marketing strategies, propelling companies to achieve their digital objectives. As the Director of Product Sales and Marketing at Earthfokus, my pivotal role is in driving the company\'s growth and market presence. My responsibilities encompass a broad spectrum of strategic and tactical initiatives aimed at promoting and selling our sustainable products. The key roles and responsibilities include Market Analysis and Positioning, Strategic Leadership, Product Launch and Promotion, Sales Team Management, Customer Relationship Management, Performance Metrics and Analytics, Collaboration and Cross-Functional Integration, Social Media Campaigns and Budget Management. Being a core member of the global ERG ( Employee Resource Group ), I proactively curate events encircling Diversity, Equity and Inclusion. I have initiated and led various sustainable projects for the same and rendered tremendous impact from the Bangalore site. While I\'m not on the job, I love playing notes on my violin, working through every recipe in the family cookbook and indulging my love for photography.

Experience

1. VP of Marketing

   Earthfokus

   Nov 2023 — Present · Bengaluru, IN

   Collaborated with cross-functional teams to ensure seamless product development, from conception to market release- Spearheaded the successful product launch of the Home kit for the customers through the B2C communication channels, resulting 92% market share gain within the first month- Drove marketing initiatives aligned with the company’s strategic objectives, achieving a 20% increase in customer engagement through tailored content and targeted campaigns- Articulated the unique advantages of the interactive video oering, positioning it as a market leader and driving brand awareness that contributed to a 25% rise in lead generation- Proactively identified and engaged prospective customers, establishing strong relationships that drove sales and repeat business- Served as the primary point of contact for clients, addressing inquiries, and concerns, and providing tailored solutions to meet their business needs- Assisted in organising Earthfokus\'s events, and webinars, and represented the company at external trade fairs to increase brand visibility and engagement.

Education

• Deakin University

  Master of Business Administration - MBA, Marketing

• Kendriya Vidyalaya

  High School, Biology/Biological Sciences, General

• City Engineering College

  Bachelor of Engineering - BE, Electronics and Communications Engineering