Keerthi C.

About Keerthi C.

I am an accomplished data modeling, machine learning, and artificial intelligence (AI) leader with 10+ years of experience driving enterprise-wide results in a variety of industries. By leveraging expertise in developing and implementing mathematical models in consumer and auto lending (Risk Based Pricing, Profit Model), and Retail/CPG (Marketing Mix Models, Retail Price Optimization, Demand Forecasting), I’ve been able to influence change and challenge the status quo. A lot of my successes have come from the use of automation. I use automation to both streamline and manage multiple complex projects simultaneously. Key Profile Offerings • I’ve built a reputation for being able to deliver data-driven and actionable insight to leaders by conducting thorough root cause analysis to pinpoint operational gaps. • I am a hands-on expert with 10+ years of experience in designing, developing, and implementing complex multi-level AI/ML systems at scale. I implement machine learning models in production environments, ensuring reliability and scalability.• I am a collaborative leader who consistently partners with internal stakeholders (e.g, technology, finance, operations, sales, and marketing) to drive analytics, machine learning, and artificial intelligence projects from conception to final production. • In addition to managing complex projects and effectuating positive change, I also coach, mentor, and train staff members through full cycle project development and management processes. Areas of Expertise Project Management • Market, Promotions, Markdown Analytics • Innovative Solutions & Improvements • Strategic Planning & Execution • Machine Learning • Conceptual Ideation • Strategic Analysis • Team DevelopmentBusiness Intelligence • Ensemble Modeling • Data Visualization • Data Engineering • MLOpsTime-series analysis • Statistical Analysis • Experimental Design • Optimization AlgorithmsLLM/Prompt Engineering • Gen AI • Deep Learning • AI System Design Technical Expertise Python, R, SQL, SAS, Tableau, Hive/Pig, Spark ML/PySpark,Microsoft Azure (Azure Machine Learning, Azure AI), Amazon Web Services (AWS Sagemaker, AWS Redshift), Google Cloud, PyTorch,TensorFlow, Scikit-learn/Pandas, XGboost/LightGBM, Cplex/GurobiIf you’d like to talk and discuss, please feel free to hit the CONNECT button above and send me a message.

Experience

1. Senior Manager - Model Development Business Analytics

   Santander Consumer Usa

   Aug 2019 — Present · Dallas-Fort Worth, TX, US

   During my time with Santander, I have worked my way into a role that allows me to leverage expertise with machine learning and statistics to develop pricing strategies, analyze credit risks, and acquire new customers. I create and execute predictive and adaptive models and produce algorithms that take everything from COVID-19 and shifts in vehicle valuations into account for predicting profits and fueling operational decisions. All of this has provided me with the distinct opportunity to build robust go-to-market strategies that penetrate new markets and increase market share. On top of that, I developed and implemented a Dealer Rewards program, capitalizing on AI/ML capabilities and intelligent automation for captive and non-captive channels. Manage and supervise a team of approximately 7 entry, mid, and senior level analysts. Create a culture of excellence with a focus on diversity, equity, and inclusion that encourages open communication to solve problems. Gather, merge, scrub, and interpret data from disparate sources to build models that support business continuity and growth in alignment with corporate policies and relevant regulations.

Education

• Sri Venkateswara College of Engineering

  B.S, Computer Science and Engineering

• University of Madras

  Bachelor of Engineering - BE, Computer Science

• The University of Texas at Dallas

  M.S, Engineering Mathematics

• The University of Texas at Dallas

  Ph.D, Applied Mathematics

Skills

• Analysis
• Predictive Analytics
• Qualitative Market Research
• Leadership
• R
• Algorithms
• Visual Basic for Applications (Vba)
• Operations Research
• Data Analysis
• Management Consulting
• Vba
• Profit Maximization
• Mathematical Modeling
• Quantitative Modeling
• Data Mining
• Requirements Analysis
• Marketing Science
• Business Process
• Business Analytics
• Microsoft Office
• Analytics
• Consulting
• Project Management
• Statistics
• Management
• Demand Planning
• Business Intelligence
• Linear Regression
• Python
• Statistical Modeling
• Research
• Time Series Analysis
• Algorithm Design
• Business Analysis
• Predictive Modeling
• Big Data
• Forecasting
• Financial Modeling
• Sas
• Sql