Keerthi Varshini
- Role
- Sr Marketing Manager- Enterprise Accounts at Zoho
- Location
- Coimbatore, IN
- LinkedIn followers
- 500 followers
About Keerthi Varshini
Account manager turned Product marketer with good acumen, always on the lookout to learn…
Experience
Sr Marketing Manager- Enterprise Accounts
Sep 2020 — Present
Develop, implement and manage targeted marketing programs, in collaboration with the enterprise sales team-Handle ABM initiatives for enterprise clients to cross-sell & upsell-Come-up with new customer program initiatives to drive business growth through segment marketing and personalisation-Manage marketing email operations, monitor and analyse the trends to study the effectiveness of email outreach-Build dashboard requirements for customer segmentation, to identify potential opportunities and challenges, and make recommendations. Achievements: Conducted several successful lead nurturing campaigns, best being the one where I achieved 40% increase in customer engagement for up-sale and cross-sale.
Skills
- Business Strategy
- Loans
- Competitive Analysis
- Business Development
- Market Research
- Customer Relationship Management (Crm)
- Banking
- Team Management
- Sales
- Marketing
- Business Relationship Management
- Relationship Management
- Crm
- Management
- Vendor Management
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