Keerthi Thilakan
Deputy Director @ASSOCHAM (The Associated Chambers of Commerce and Industry of India)
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WORK HISTORY
Deputy Director @ASSOCHAM (The Associated Chambers of Commerce and Industry of India)
New Delhi, IN
As the Deputy Director at ASSOCHAM, I am responsible for driving strategic campaigns that uphold and elevate brand consistency for our partners, while expanding their visibility across a wide array of digital and social media platforms. My role combines leadership, creativity, and a data-driven approach to ensure that every brand message resonates effectively with target audiences.Key responsibilities include- Leading social media strategy and execution across platforms like LinkedIn, Instagram, Twitter, and Facebook, ensuring consistent messaging, tone, and engagement with stakeholders- Collaborating closely with brands to craft and implement monthly strategies that align with their objectives, driving both awareness and engagement- Managing pre-and post-event marketing campaigns, utilizing both paid and organic efforts to ensure maximum exposure and lasting impact- Overseeing stakeholder communications to foster positive relationships and maintain a strong brand presence in diverse industries.
EDUCATION
Delhi University
Bachelor's Degree, Mass Media and Mass Communication
Indian Institute of Mass Communication, Delhi
Post Diploma, Public Relations, Advertising
SKILLS
ABOUT KEERTHI THILAKAN
I work at the intersection of brand building, social media and storytelling with hands-on…
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