Keerthi Royal

Team Lead at Cognizant

Role: Team Lead at Lyca Group
Location: Hyderabad, IN
LinkedIn followers: 500 followers

OperationsView LinkedIn profile

About Keerthi Royal

Experienced as an Ad trafficker with a demonstrated history of working in the advertising…

Experience

Team Lead
Lyca Group
Apr 2024 — Present · Hyderabad, IN
Team & Campaign Leadership: Leading a team of Programmatic Analysts andManagers, executing end-to-end campaign management for multiple accounts globally.• High-Impact Campaigns: Managing multimillion-dollar campaigns using multiple biddable platforms, delivering 20%+ improvements in ROI.• Global Collaboration: Partnered with international stakeholders, includingcross-functional teams and regional leads, to synchronize strategies, shareinsights, and implement best practices across multiple markets.• Client Engagement: Building and maintained strong relationships with clients andvendors through proactive communication and insights-driven optimizationstrategies.• Performance Innovation: Conducted A/B testing and brand lift studies torefine strategies and ensure peak performance.

Contact information

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Work email
•••••@lycagroup.com
Personal email
•••••@•••••.com
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Current company

Lyca Group

Telecommunications · 352 employees · Founded 2006 · London, England, United Kingdom

Lyca Group is a British multinational corporation offering high-quality, low-cost products and services to over 16 million consumers across Telecommunications, Entertainment, Travel, Healthcare, Media, Technology, Financial Services, Marketing and Hospitality. Lyca Group is built on the belief that no matter how far people venture, they should always be able to connect with their families and friends across the world. It was on this basis that Sri Lankan entrepreneur Allirajah Subaskaran founded Lycamobile in 2006, and as the business flourished and expanded, so did the Group, diversifying into a range of new sectors. All Lyca Group companies share the same aim of connecting communities across the globe. Our core values of trust, accessibility and connectivity run across all our businesses and through our global workforce of over 10,000 people.

lycagroup.com

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