Keerthi Arumbakar
Decision Sciences Lead - Customer Engagement Engine Decisioning & Arbitration @Wells Fargo
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WORK HISTORY
Decision Sciences Lead - Customer Engagement Engine Decisioning & Arbitration @Wells Fargo
Philadelphia, PA, US
Manage analytics for Customer Engagement Engine (CEE) arbitration and decisioning, on Wells Fargo public/secure web and mobile app properties.Maximize revenue for the firm and improve customer offer personalization through use of advanced models in Pega customer engine and implementation of innovative arbitration strategies.
EDUCATION
OSU
MS, Management Information Systems
SKILLS
ABOUT KEERTHI ARUMBAKAR
Passionate analytics leader with over 17+ years of data science experience specializing in Digital Marketing across financial services, credit cards, student lending, small business, loyalty programs and retail industry.Built result oriented, innovative teams to deliver incremental value to the business through optimization, product development, models and technology implementation.Interests include Optimization, Digital Advertising, Paid Search, Monetization of new Platforms, Product Development, Market Research, Competitive Intelligence, innovative use of AI implementations involving clickstream data.
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