Keerthan Potturi
Business Analyst Iv @Aezion, Inc
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WORK HISTORY
Business Analyst Iv @Aezion, Inc
IN
EDUCATION
Iowa State University - Ivy College of Business
Masters, Management Information Systems
ABOUT KEERTHAN POTTURI
I’m a Business Analyst specializing in CRM and Manufacturing ERP, focused on optimizing business processes, improving system usability, and enabling data-driven decision-making. With a Master’s in Information Systems and a background in engineering, I combine technical depth with strategic thinking to bridge the gap between business needs and technology solutions.I’ve spent over eight years working across business analysis, software development, and analytics, supporting organizations in streamlining operations, improving system adoption, and aligning technology initiatives with measurable business value. I enjoy turning complex environments—whether data workflows, legacy platforms, or evolving stakeholder requirements—into clear, actionable solutions that scale.My approach centers on aligning process, data, and technology while ensuring every enhancement contributes to operational efficiency and user experience. From building dashboards and process maps to optimizing ERP and CRM workflows, I work collaboratively to drive clarity, efficiency, and transformation.Core Strengths • CRM & Manufacturing ERP Enhancements • Business Process Analysis & Workflow Optimization• Data Analytics, Reporting & Visualization • Requirements Documentation (BRDs, FSDs, User Stories)• Agile Collaboration & Cross-Functional Alignment• Power BI, Tableau, SQL, Python, AzureGuiding Principles Technology should simplify operations, not complicate them Data should enable confident decisions — not just generate reports User-centered design is key to successful adoption Every system improvement should connect directly to business valueExperience Snapshot • AEZION Inc. — Business Analyst: Partnering with business users and stakeholders to improve workflows, optimize platforms, and strengthen solution alignment with organizational goals. • SID Global Solutions — Software Engineer: Improved and debugged Amazon Ops Engineering applications, increasing operational efficiency. • EMORPHOSYS Software Solutions — Business Analyst: Developed scalable solutions rooted in business needs, process understanding, and systems thinking.I’m passionate about improving operational outcomes and contributing to digital transformation initiatives that strengthen capability and scale.If you’re working in CRM, ERP modernization, process improvement, or analytics-driven transformation — let’s connect.
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