Keerthana Keerthana S Rajaselvam
Business Operations Lead @App Good Food
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WORK HISTORY
Business Operations Lead @App Good Food
Chennai, IN
As a Business Operations Lead at App GOOD FOOD, I played a key role in driving operational efficiency, revenue growth, and business scalability. My focus was on streamlining processes, optimizing resources, and ensuring smooth coordination across departments to enhance customer satisfaction and profitability.Key Responsibilities & Achievements: Revenue Growth & Profitability:Spearheaded initiatives that increased revenue by 25-70% and worked to increase the profitability and profit margin in each revenue streams.Implemented cost-saving strategies and optimized pricing models to enhance profitability. Process Optimization & Efficiency:Designed and standardized workflows, improving operational efficiency and reducing bottlenecks across departments.Introduced automation to streamline order management and reduce manual efforts, leading to faster service delivery. Cross-Functional Leadership:Managed and aligned teams across sales, marketing, logistics, finance, and customer service to ensure seamless operations.Fostered a culture of accountability and productivity, enhancing team performance and customer engagement. Investor Readiness & Business Expansion:Led financial and operational planning, positioning the company for scaling and investor funding.Developed strategic growth plans, helping to expand customer reach and improve market positioning. Customer Satisfaction & Retention:Enhanced customer experience by improving delivery times and service quality, leading to a significant increase in repeat orders.Analyzed customer feedback and implemented improvements that strengthened brand loyalty.Success & Impact:During my tenure, I successfully turned challenges into growth opportunities, built high-performing teams, and established App GOOD FOOD as a more structured business. Always eager to connect with industry leaders, investors, and fellow entrepreneurs passionate about business growth and operations excellence. Let’s connect!
EDUCATION
Rajalakshmi Engineering College
Bachelor of Engineering - BE, Aerospace, Aeronautical and Astronautical Engineering
ABOUT KEERTHANA KEERTHANA S RAJASELVAM
Engineering Leader with 5+ years of experience in software product development and delivery, currently leading engineering for the Food Tech platform AppGoodFood. • I specialize in building and scaling full-stack and mobile applications, managing high-performing engineering teams, and driving end-to-end delivery of complex software systems. My role involves aligning engineering execution with product and business goals, improving development processes, and ensuring timely, high-quality releases. • I am a strong advocate of first-principles problem solving, scalable system design, and high-performing team culture. • I am passionate about mentoring engineers, fostering collaboration across product, design, and operations teams, and delivering technology solutions that create real business impact.Skill portfolio: Programming – Java, Python, SQLWeb Development - ReactJs, HTML5, CSS3Design Patterns – Java patterns, Microservices patternsCloud – Amazon Web Services, Google Cloud platformFrameworks – Spring Boot, FastAPIDatabase – PostgresDB, MongoDB Agile – Atlassian JIRA
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