Keerthana Selvaraj
Business Analyst & Certified Product Owner | Empowering Teams to Build Scalable, High-Impact Products | Agile
- Role
- Lead Business Analyst at Impiger Technologies Inc
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Keerthana Selvaraj
As a versatile professional with experience as a Business Analyst and Certified Product Owner, I thrive at the intersection of strategy, execution, and collaboration. I’m passionate about building high-impact products and empowering cross-functional teams to deliver scalable solutions that drive measurable business value.My career spans end-to-end product development—from conducting competitive analysis and designing wireframes to leading Agile delivery and stakeholder alignment.Grounded in Agile methodologies, I bring clarity to complex problems, align diverse stakeholders, and translate business needs into actionable outcomes. My approach is people-centric, outcome-driven, and rooted in continuous improvement.Whether leading discovery workshops, refining product backlogs, or driving sprint execution, I focus on creating environments where teams can innovate, grow, and succeed together.I’ve worked extensively with tools like Jira, Confluence, Miro, Figma, and SQL, enabling seamless project tracking, stakeholder alignment, data-driven decision-making, and effective product design. Core Strengths: Agile | Product Ownership | Business Analysis | Strategic Execution | Cross-Functional Team Leadership | Stakeholder Management Tools & Technologies: Jira | Confluence | Miro | Figma | SQL Open to: Opportunities in Product Management, Business Analysis, and Product Ownership
Experience
Lead Business Analyst
Mar 2023 — Present · Coimbatore, IN
Driving strategic product development and business analysis initiatives to deliver scalable, user-centric solutions in an Agile environment. Key Responsibilities - Collaborate with stakeholders to define product vision, roadmap, and business requirements- Translate business needs into detailed user stories and acceptance criteria using Jira and Confluence- Prioritize and manage product backlog to align with business goals and team capacity- Create and maintain Business Requirement Documents (BRD) and Functional Requirement Documents (FRD)- Conduct workshops and discovery sessions to gather and analyze requirements- Facilitate Agile ceremonies including sprint planning, backlog grooming, and retrospectives- Partner with UI/UX teams using Miro and Figma to design intuitive, user-friendly interfaces.
Education
Duke University
Product Management
SNS College of Technology
Bachelor's degree, Computer Engineering
2009 — 2013
Accredian
Global certification in product management
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