Keerthana Ravi
Campaign Manager @ iOPEX Technologies | Digital Marketing
- Role
- Campaign Manager at iOPEX Technologies
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Keerthana Ravi
Digital Marketer | B2B Growth Strategist | Creative Storyteller | Performance Campaign…
Experience
Campaign Manager
Aug 2024 — Present · Chennai, IN
At iOPEX Technologies, I work as part of the digital marketing team for Uber, supporting their global advertising and brand partnership campaigns across multiple regions. I manage and optimize performance marketing campaigns for Uber and its premium brand collaborations — including Netflix, Disney+, Amazon Prime Video, Apple TV+, Flipkart, Sony Liv, WBD, Live Nation, Meta, LinkedIn, and many more. My role involves:Campaign Execution: Running ad campaigns using Google Ads and Uber’s custom in-house advertising platform.Performance Optimization: Continuously monitoring, optimizing, and improving KPIs such as CTR, conversions, and ROAS.Reporting & Analytics: Generating detailed performance reports using Tableau to derive insights and share data-backed recommendations.CRM & Coordination: Working through Salesforce CRM to manage brand briefs, campaign status, and internal coordination.Creative Alignment: Ensuring creative assets meet Uber’s brand guidelines while aligning with partner objectives and regional requirements.This role has equipped me with deep experience in global digital advertising, brand marketing, and cross-functional campaign execution for some of the world’s most iconic brands.
Education
FDDI Business School (Ministry of Commerce and Industry, Government of India) , Institute of National Importance - By Act of Parliament
B.Des
2018 — 2022
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