Keerthana R
Research Scholar @Kalasalingam University
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WORK HISTORY
Research Scholar @Kalasalingam University
EDUCATION
Bharathiar University
Master of Business Administration - MBA, International Business
Michigan State University
High School Diploma, Business Administration
Kalasalingam University
Doctor of Philosophy - PhD, Business Administration
St. Joseph's College for Women
Bachelor's degree, Computer Science
ABOUT KEERTHANA R
A Bachelor\'s degree in Computer Science, followed by an MBA in International Business, laid the foundation for a strong interest in the intersection of technology, strategy, and global business environments. Further strengthening this perspective, completed a Global Certificate in Effective Leadership and Management from Michigan State University, gaining exposure to leadership, decision-making, and strategic management in international contexts.Currently pursuing a PhD in Business Administration, focusing on Artificial Intelligence in Education, particularly examining how AI chatbots influence student adoption, engagement, and satisfaction in university-level learning environments. This research integrates perspectives from marketing, technology adoption, and educational innovation.Actively engaged in academic research and scholarly activities, including ABDC-ranked journal publications, Scopus, book chapters, national and international conferences, and specialized research workshops. Research interests include AI adoption, digital transformation, educational technology, marketing analytics, and data-driven decision-making.Alongside academic contributions, keen interest in translating research insights into practical business and corporate applications, particularly in areas where technology, strategy, and human-centered innovation intersect.
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