Keerthana Nithyakumar
Strategic Product Marketing Manager Zoho Corp || Positioning & GTM Specialist || Fintech || Messaging Architect || Bridging Technical Products & Market Needs || Product-Market Fit Strategist
- Role
- Product Marketing Manager at Zoho
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Keerthana Nithyakumar
Product-market fit strategist helping B2B tech companies accelerate market adoption…
Experience
Product Marketing Manager
Dec 2019 — Present · IN
Started my journey at Zoho as a content marketer, crafting narratives that resonated with businesses. Over time, I transitioned into product marketing, where I bridged the gap between technology and customer needs. Today, I’m a product marketing manager for Qntrl, Zoho’s advanced business process management platform, helping enterprises streamline complex workflows with precision and control.Having worked across multiple fintech products, I’ve honed my expertise in positioning, go-to-market strategies, and customer engagement in the B2B SaaS space. My passion lies in simplifying intricate concepts and building compelling stories that drive adoption and growth.Always open to discussing product marketing, SaaS, and the art of storytelling in tech!
Education
Indian Institute of Technology, Madras
Executive MBA (Ongoing)
2024 — 2025
Meenakshi Sundararajan Engineering College
Bachelor of Engineering - BE
2016 — 2020
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