Keerthana Jayaram
Digital Marketing | Amazon | Paytm Insider | Indian School of Business | IBS Hyderabad
- Role
- Marketing Specialist at Amazon
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Keerthana Jayaram
Digital Marketing enthusiast experienced in Email Marketing, Meta & Google Ads, Campaign Analytics, Social Media, SEO, Storytelling, and Data-driven strategies. Strong leadership, communication, and collaboration abilities. Proven impact through volunteer work. Completed PCP from Indian School of Business and a BBA in Marketing. Ready to deliver impactful solutions and elevate brands.
Experience
Marketing Specialist
Oct 2024 — Present · Hyderabad, IN
Lead multi-channel marketing initiatives to drive seller adoption and awareness for key business tools (Marketplace Product Guidance, Sell Globally, FBA Enrollment Opportunities), to communicate feature launches and improvements. Managed 33 email campaigns reaching over sellers with above-benchmark engagement rates (30% open rate, 2% CTR) • Orchestrated multi-channel content strategy - developed 9 help pages, published 13 seller news articles (27,100 views), and implemented product ingress across 6 Sell Dot campaigns achieving page views and 4% average CTR. • Leveraged AI tools like PartyRock to develop content optimization solutions, ensuring consistent seller communication quality and adherence to brand guidelines. • Executed Email Leadpool Deep Dive resulting in 11% improved mailability and 60% reduction in opt-outs. Developed SQL-based leadpool solutions and a reftag generator (HTML) for enhanced campaign tracking. Proficient in marketing and analytics tools including Pardot, Salesforce, Adobe Analytics, Tricorder, Spectrometer, Articulate, and Lego CMS. • Collaborated with cross-functional teams to establish marketing calendars and execution frameworks for core products, while supporting Transparency and ABACUS teams with marketing charter setup. Designed comprehensive EU Marketing SOP and implemented standardized workflows. • Gathered seller feedback through interviews for Amelia (Amazon AI Chatbot) on UX to evaluate model usage and result relevancy.
Education
Jubilee Hills Public School
Commerce
Indian School of Business
Master of Business Administration
ICFAI Business School
Bachelor's Degree
ICFAI Business School
Bachelor of Business Administration - BBA, Marketing
2020 — 2023
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