Keenan Erwin

Brand & Marketing Manager @MadeBrave

Glasgow, GB

Head of Brand Team, budget management, reporting directly to CEO and the board on objectives and KPIs including generating qualified leads, increasing brand engagement, and client re-engagement.Brand, marketing, and content strategy- Brand research & analysis, brand positioning, brand architecture, stakeholder engagement, & partnerships- Responsible for developing and delivering our Brand Plan against strategic objectives and KPIs, e.g, eSOV- Executing multi-channel brand and performance marketing campaigns - Developing and identifying new brand partnerships - Determining and tracking brand positioning via desk-based market research and net-promoter- Awards, case studies, livestreams, public speaking, blogs, events, workshops, films, PR, social ads, and content (copy + visuals) across social & marketing mix.Highlights- Building an award-winning agency culture: Campaign Best Places To Work 2020 & 2021, Sunday Times Best Places To Work 2020 & 2021, The Drum Agency Culture Award- Producer of highly successful brand & creativity podcast featuring Chris Do, Debbie Millman, Marty Neumeier, & more- Collaboration with Edinburgh College to host a day-long student project for student women for International Women’s Day- Launch & community management of Linkedin group to support creatives through the pandemic which now boasts members- Brand Masterclass with Marty Neumeier- Researching, writing, hosting, and speaking for thought leadership events on strategic approach for brands to: flexible working, diversity & inclusion, sustainability, and B-Corp

MiniMBA

Brand Management, Brand Management

CIM | The Chartered Institute of Marketing

Digital Diploma in Professional Marketing, Marketing