Keeley Young
Business Director @Dentsu Creative
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WORK HISTORY
Business Director @Dentsu Creative
London, GB
Lead UK integrated brand relaunch and acquisition campaigns for American Express, spanning Brand, Portfolio and Product workstreams.Partner with strategy and creative leadership to shape campaign narratives, messaging and channel adaptations across a broad multi-channel ecosystem.Drive senior stakeholder management across client, agency and partner teams, ensuring clear decision-making and pace.Lead commercial management across scope, SOWs, forecasting, fee builds and budget governance.Manage complex multi-round feedback and approval processes across high-volume asset suites, balancing creative ambition with delivery rigour.
EDUCATION
University for the Creative Arts
Bachelor of Arts - BA
SKILLS
ABOUT KEELEY YOUNG
I’m a senior brand and integrated marketing lead with a track record of delivering high-profile multi-channel campaigns for global brands.I currently work at Dentsu Creative on the American Express UK account, supporting a major brand relaunch and platform rollout across brand, portfolio and product workstreams.I’m at my best in complex environments — bringing clarity, momentum and calm leadership to fast-moving programmes, aligning stakeholders, and helping teams deliver brilliant work across TV, BVOD, cinema, OOH, digital, social and digital audio.I’m known for being highly collaborative, commercially sharp, and pragmatic — with strong experience in scope definition, forecasting, fee negotiation and agency delivery governance.Sector experience spans Financial Services (Premium Consumer and Business Credit and Rewards), FMCG, Retail, Healthcare, Technology, Automotive, Media/Platforms and Sports/Rights Holders/Non-profit.I’m currently open to in-house leadership roles in Brand Marketing or Integrated Marketing, where I can bring that same blend of strategic thinking, delivery rigour and commercial leadership to long-term brand growth.(And outside of work you’ll usually find me drinking outrageously overpriced coffee, renovating a charmingly dilapidated house, or trying to convince myself Pilates is relaxing.)
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