Keeley Oconnor
Bringing automation to life through bold content and social strategy
- Role
- Content Marketing Manager at Redwood Software
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Keeley Oconnor
I bring structure to content and clarity to go-to-market execution. With a background in…
Experience
Content Marketing Manager
Mar 2024 — Present
Own Redwood’s organic content and social media strategy across five LinkedIn pages (Redwood Software, ActiveBatch by Redwood, Tidal by Redwood, JSCAPE by Redwood, and Cerberus by Redwood) and lead execution of key campaigns- Write and edit blogs, newsletters, social posts, and sales enablement materials to support brand awareness and demand generation- Created and manage Redwood’s employee advocacy program by equipping team members with shareable post options and messaging to expand brand reach- Created and manage the Future Forests customer program to drive engagement through sustainability storytelling and customer participation- Track content performance, monitor engagement metrics, and report on campaign ROI to inform and optimize strategy- Collaborate with Product, Events, and Customer Marketing teams on social strategy for events, go-to-market campaigns, upsell and cross-sell initiatives, and automation fabric campaigns- Oversee the content intake process, maintain the content library, and support quarterly planning efforts.
Education
East Carolina University - College of Business
Bachelor's of Science, Business Administration, Marketing
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