Keegan Servati
Director of Marketing @parx casino
Philadelphia, PA, US
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Apr 2018 — Present
Director of Marketing @parx casino
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Leads the development of the monthly marketing calendar and the marketing efforts supporting promotions including direct mail, email, video content and on property communication • Provides strategic direction by reviewing promotional analysis and utilizing results to make improvements to marketing programs • Develops segmentation strategies for customer database and ensures offers are consistent with desired guest experience
EDUCATION
2001 — 2005
Millersville University of Pennsylvania
Bachelors Degree in Marketing, Minor in Studio Art
SKILLS
Brand AwarenessLoyalty ProgramsE-Commerce MarketingCustomer Relationship MarketingDigital MediaMedia PlanningEditingMarketing ManagementDirect Response MarketingPromotionsDirect MailEmail MarketingMarketingRelationship MarketingBrand DevelopmentRetailSocial MediaDirect ResponseWeb MarketingTelevisionSalesDigital MarketingMultimediaOnline MarketingMedia RelationsFacebookDirect MarketingVideo ProductionTelevision ProductionSocial Media MarketingPress ReleasesStrategyCustomer RetentionPublic RelationsStrategic PlanningEvent PlanningSocial NetworkingMultimedia Project ManagementMarketing CommunicationsAdvertising
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