Keegan Hooks

About Keegan Hooks

I am a VP, Global Events and experiential marketing leader with 20+ years driving global tech event portfolios that elevate brand, build community, and drive revenue. Led portfolios exceeding $75M in budget and $7B+ in influenced pipeline across SAP, ServiceNow, and Informatica, treating events as a growth channel rather than a cost center.Events are where strategy, story, and customer truth meet—and that’s where I do my best work. I specialize in flagship conferences, regional programs, partner and ecosystem events, and executive/CDO experiences that deliver measurable pipeline, net‑new business, and ROI. My focus is on data‑driven decision making, tight alignment with sales, and building integrated journeys that move prospects and customers from interest to decision.Known for building and scaling high‑performing global teams, modernizing event tech stacks and measurement, and creating thoughtful live, digital, and hybrid experiences that reflect the best of a company’s brand and culture. My leadership style blends big‑picture thinking, calculated risk‑taking, and a healthy sense of humor—empowering teams to deliver world‑class experiences while having fun doing it.Specialties: Event and revenue channel strategy; executive and CDO programs; partner & ecosystem marketing; GTM and pipeline architecture; data‑driven event analytics; event tech & martech integration; global portfolio and P&L ownership; C‑suite engagement; team leadership and development.

Experience

1. VP, Global Events

   Informatica

   Mar 2025 — Present

   Own the event channel for Informatica’s AI and cloud data management business across flagship, hosted, and Tier 1 ecosystem programs, with clear accountability for pipeline and revenue impact. Lead end‑to‑end event strategy, experience design, event tech stack decisions, and integrations, and oversee the Executive Briefing Center (EBC) team to drive high‑value executive engagements.Key responsibilities• Define and execute global event strategy across flagship, field, and ecosystem programs aligned to GTM and pipeline goals.• Lead a senior team across flagship events, field and ecosystem programs, and the EBC, with clear ownership for performance and team development.• Oversee Tier 1 hosted and ecosystem events plus EBC programs with high executive visibility and strategic pipeline influence.• Implement event tech to support scalable business requirementsHighlights & impact• Delivered marquee programs (Informatica World, CKO, MDM Summit, Executive AI Summit) that consistently exceeded pipeline and NNP targets, including a recent flagship at 129%+ of NNP goal.• Drove standout 1H 2025 ecosystem performance, including Google Next at 350% of NNP goal, Snowflake Summit at 186%, Databricks Data + AI Summit at 197%, and Microsoft Fabric at 193% of lead‑scan target.• Scaled the Executive Briefing Center to 700+ meetings annually with improved execution quality and strong pipeline and closed/won contribution.

Education

• University of Nevada-Las Vegas

  Bachelor of Science (B.S.) (Magna Cum Laude), Hotel Administration Management

Skills

• Program Management
• Hospitality
• Lead Generation
• Hotels
• Organizational Effectiveness
• Tourism
• Event Management
• Meeting Planning
• Hospitality Industry
• Event Planning
• Logistics
• Budgets
• Sales
• Sales Process
• Crm
• Budgeting
• Food & Beverage
• Customer Service
• Sales Management
• Hotel Management
• Product Marketing
• Sap
• Account Management
• Strategy
• Business Development
• Leadership
• Strategic Planning
• Project Planning
• Marketing Strategy
• Management
• Corporate Events
• Trade Shows
• Project Management
• Team Leadership
• Marketing
• Organizational Leadership
• Hospitality Management
• Marketing Communications