Keegan Giannoni
Senior Brand Manager, Portfolio @Infinium Spirits, Inc.
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WORK HISTORY
Senior Brand Manager, Portfolio @Infinium Spirits, Inc.
San Diego, CA, US
Spearhead commercially driven brand marketing strategies for a diverse portfolio of brands including Templeton Whiskey, Tequila Corralejo, Seagram’s Vodka, Torres Brandy, and Tears of Llorona- Lead innovative and disruptive marketing campaigns that elevate consumer awareness, boost distributor motivation, and drive sales – including but not limited to building robust brand plans that develop a new age digital brand ecosystem, leverage PR and traditional media outlets, on/off premise programming, experiential marketing, strategic sales partnerships, and managing key agency partners- Manager brand P & Ls ensuring profitability and optimizing A&P expenditures through brand-building first tactics.
EDUCATION
Georgia State University - J. Mack Robinson College of Business
BBA, Marketing
Universidad de Granada
Certificate in Spanish, International Business, Spanish, International Business
SKILLS
ABOUT KEEGAN GIANNONI
With 14+ years of marketing experience, I have a proven track record of driving brand success, now focused exclusively in the spirits industry. My expertise spans brand marketing, commercial acumen, and thought leadership, consistently delivering exceptional results through strategic thinking and creative execution. I possess a deep understanding of consumer preferences and market trends, enabling me to develop effective strategies that enhance brand visibility, revenue, and market share. As a dedicated leader, I excel in building high-performing teams and fostering strong relationships to achieve ambitious goals while maintaining brand integrity.
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