Kedra Hood
Marketing Automation | Customer Experience
- Role
- Marketing Campaign Operations, Senior Manager at Cognizant
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kedra Hood
I’m a marketing automation pro who loves using technology to build scalable, data-driven…
Experience
Marketing Campaign Operations, Senior Manager
Sep 2024 — Present
I\'m thrilled to be leading a team of marketing automation professionals who design, build, and deploy automated customer journeys and personalized campaigns. We enhance marketing effectiveness, streamline processes, and optimize customer engagement for our clients. As a top Salesforce partner, we\'re innovating with Agentforce and Salesforce Marketing Cloud Next (MC Next) to drive personalized communications, scalability, and improved performance.• Leading our practice’s skill-up on MC Next and designing customized roadmaps for our clients to move to MC Next.• Executing clients\' lifecycle campaigns that improve lead flow, conversions, up-selling, cross-selling and retention.• Enhancing operational efficiency by defining processes, documentation and platform enhancements, along with the use of tools like Jira to manage workflows and ensure on-time campaign execution.• Sponsoring cross-functional hackathons to explore innovations in Salesforce Agentforce, Einstein, and other AI-driven solutions.
Education
University of Colorado Denver
MBA
University of Northern Colorado
BS
Centre d'Etudes Francaises Avignon
Semester Abroad
Skills
- Online Marketing
- Social Media Marketing
- Copywriting
- Digital Marketing
- Marketing Strategy
- Email Marketing
- Lead Generation
- Integrated Marketing
- Marketing Communications
- B2b Marketing
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