Kedar D.
Marketing and Strategy Manager at eTutorWorld
- Role
- Marketing and Strategy Manager at eTutorWorld Corporation
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Kedar D.
Hello and Welcome to my profile! I am passionate about Business and Psychology, hence I chose to study management with a focus on marketing. Furthermore, I enjoy learning about what motivates people and why they do what they do in the business context - as employees, customers etc. I am someone who is very analytical and more rational than emotional. I like to think deeply about problems and reflect on them from different angles. I enjoy coming up with simple but effective solutions to complex issues. I am especially intrigued by business issues that revolve around understanding human psychology.
Experience
Marketing and Strategy Manager
Sep 2022 — Present · Bengaluru, IN
I report directly to the CEO and my responsibilities include\\\\na. Managing the marketing team of 7 people and the marketing budget\\\\nb. Managing all marketing activities of the company, including the inhouse marketing team and external agencies, the product roadmap and go to market strategy, the company website, generating website traffic and leads through SEO, SEM, social media, blogs, email marketing and other channels, visitor\\\\nengagement, lead capture, conversion to paid customer, customer retention and customer referral\\\\nprograms, ensuring perfect execution and continuous improvement and optimization\\\\nc. Process and metrics for marketing activities, generating regular marketing and sales MIS reports\\\\nd. Working closely with the sales team and supporting them in meeting the sales targets\\\\ne. Working closely with company’s Growth and Strategy Consultant and supporting him in implementing\\\\nvarious growth and strategy initiatives in the company\\\\nf. Coming up with new growth and strategy initiatives, exploring and executing new ideas and business\\\\nconnections for company’s business growth\\\\ng. Company cross-functional activities coordination to promote business growth\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
ESSEC Business School
Master's in Management - Grande école programme, Business Administration and Marketing, 16.14/20
2019 — 2022
University of Washington
Bachelor of Arts - BA, Sociology
2015 — 2018
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