Kecia Bal

Global Content Strategy | Narrative & Thought Leadership

Role
Global Content Strategy Senior Manager at HSO
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers

About Kecia Bal

I write narratives that carry weight.With roots in journalism and a decade in global campaign and lifecycle strategy, I create content that aligns regions, strengthens pipeline, and builds brand equity.Right now, I’m especially interested in how organizations lead conversations around AI with clarity and substance. At the center of it all, storytelling remains the work.

Experience

  1. Global Content Strategy Senior Manager

    HSO

    Feb 2026 — Present

    Responsible for HSO\'s global content strategy, with a strong focus on brand consistency and messaging alignment. • Creating and executing our global content roadmap across channels and mediums. • Developing integrated content bundles and thought leadership initiatives. • Analyzing and optimizing content performance.

Education

  • University of Pittsburgh

    BA, Journalism

    2002 — 2004

Skills

  • Public Speaking
  • Publishing
  • Event Planning
  • Newspapers
  • Facebook
  • Editing
  • Online Advertising
  • Public Relations
  • Internal Communications
  • Magazines
  • Media Relations
  • Proofreading
  • Storytelling
  • Freelance Writing
  • Television
  • Press Releases
  • Social Networking
  • Writing
  • Publications
  • Copywriting
  • Journalism
  • Broadcast
  • Leadership
  • Newsletters
  • Social Media
  • Blogging
  • News Writing
  • Marketing
  • Copy Editing
  • Creative Writing
  • Event Management

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Kecia Bal — Global Content Strategy Senior Manager at HSO in Pittsburgh, PA, US | Unifers