Kearstin Sanders

About Kearstin Sanders

I’m a senior marketing executive who builds high-performance commercial engines that scale revenue, transform brands, and unify product, sales, marketing, operations, and analytics under one cohesive operating model.My background spans B2B, B2C, and B2B2C environments, with a consistent through-line of driving profitable growth, modernizing digital ecosystems, and operationalizing marketing as a commercial force multiplier. I operate as a business leader first, architecting systems that increase efficiency, accelerate customer acquisition, and strengthen lifetime value.Recent impact includes delivering 450% revenue growth while cutting marketing spend in half, producing significant engagement and reach through nationally distributed media features, and leading the go-to-market strategy for the first FDA-cleared RF technology for estheticians, generating more than a 200% surge in qualified demand.Core leadership principles reflect my Prosmarketopsany philosophy: aligning cross-functional teams, clarifying priorities, establishing accountability, and building scalable operating rhythms that enable speed, focus, and predictable growth.I’m committed to leading organizations through transformation, elevating brand authority, and unlocking new revenue pathways by combining strategic direction, executional discipline, and a people-first leadership approach.

Experience

1. Head of Marketing

   Geneo

   Oct 2024 — Present

   As the senior-most marketing leader, I design and operationalize the commercial engine that drives company growth. I serve as a strategic partner to the C-suite, leading brand, product, digital, lifecycle, PR, demand generation, and content functions. My focus is building scalable systems, strengthening cross-functional alignment, and advancing global market expansion.• Built the revenue engine responsible for 60% of company revenue by unifying paid, organic, lifecycle, e-commerce, and retention systems.• Delivered 450% revenue growth while reducing marketing spend by 50% through channel restructuring and performance governance.• Produced and launched the USA Today Innovation Leaders episode, generating a 20% traffic lift and 64% onsite engagement rate.• Scaled omnichannel content architecture driving 66% Instagram engagement growth, 510% new site visitor lift, and a 15% QoQ MQL increase.• Rebuilt TikTok into a scalable awareness engine with 27% YoY view growth.• Led GTM for the first FDA-cleared RF technology for estheticians, generating a 218% spike in qualified demand.• Directed global brand alignment across regions to create unified messaging and a cohesive commercial playbook.• Built KOL and loyalty programs to strengthen advocacy, retention, and downstream revenue.• Established the organizational structure, hiring roadmap, and operating mechanisms for a high-performance marketing organization.

Education

• University of Phoenix

  Bachelor of Science (B.S.), Management, General

  2013 — 2014

• Sheridan College

  Associate of Arts (A.A.), Fine/Studio Arts, General

  2010 — 2012