Kearsten Shepherd
Vice President of Development and External Relations @California Primary Care Association
Signup · Get unlimited contacts
WORK HISTORY
Vice President of Development and External Relations @California Primary Care Association
Direct and lead the management of assigned department ensuring the continual innovation, growth and development of Association priorities and Strategic Plan. Participate as a key member of the Senior Leadership team.Primary Responsibilities:· Develop and lead the Development and External Relations Team by setting direction; managing; and ensuring that all areas meet or exceed expected goals and objectives.· Contribute to the development and refinement of organization’s vision and strategy, and lead the implementation of strategic and operational plans.· Support executive decision-making by participating on the leadership team and informing key decisions.· Oversee fundraising mechanisms including grants, earned income and sponsorship.· Ensure efficient and effective marketing, advertising and promotional planning to maximize CPCA’s visibility and impact on the health care in California.· Responsible for development and oversight of a communications strategy that includes framing and messaging, media relations and social media, member communication, talking points, speeches and other forms of communication that advance the priorities and mission of California health centers.· Maintain and develop organizational culture, values and reputation with staff, members and partners.
EDUCATION
California State University, Chico
Bachelor of Arts - BA, Journalism - Public Relations
California State University-Sacramento
Master of Arts (MA), Communication Studies
SKILLS
ABOUT KEARSTEN SHEPHERD
Social media, public relations, public affairs, content development and multimedia communications professional with experience in non-profit, agency and private and public sector organizations.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.