Ke Xing
Business Intelligence Engineer (Bie) @Amazon
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WORK HISTORY
Business Intelligence Engineer (Bie) @Amazon
Toronto, ON, CA
Campaign Targeting• Identify marketing campaign opportunities with Marketing Managers (MM).• Tested and determined targeting criteria and targeting size. • Developed campaign targeting ETL using Amazon DataCentral Services. • After campaign deployment, created post campaign analysis/reports to track campaign performance and improved campaign strategy.WBR and Reporting • Designed interactive marketing performance BI reports by sourcing and organizing data from Amazon Andes tables and other data warehouses.• Improved reporting efficiency by 90% by designing data ETL pipelines and automating legacy Excel WBR deck into Amazon QuickSight online dashboards.• Enabled end users to create customized data views and gather insights from reporting metrics.GenAI exploration• Built and maintained a Dashboard Digest Chatbot, an Amazon Q Business based GenAI tool that designed to gather information from all frequently used dashboards. Users can simply ask general questions about the data they need, and the chatbot will respond with relevant dashboard direction, along with a step-by -step instruction
EDUCATION
Nanjing Tech University
Bachelor of Engineering (B.E.), Biological Engineering
University of Toronto
Master of Engineering (MEng), Information Technology, Chemical Engineering
SKILLS
ABOUT KE XING
I am now working at Tangerine as a Manager - Customer Intelligence. I have engineering background with good knowledge of Information Technology. Meanwhile, I have more than 5 years’ experience in data analytics and modelling, well versed in database navigation (SQL, SAS), Python, and MS Office. I am also a fast learner and willing to meet challenges.
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