Kelly Dutton
Strategy Lead - Garnier @WPP Media
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WORK HISTORY
Strategy Lead - Garnier @WPP Media
Toronto, ON, CA
In my role at WPP Media, I manage the media team dedicated to L\'Oréal\'s Garnier brand, providing strategic direction and leadership. I am leading the planning and execution of media strategies, enhancing client satisfaction and campaign performance. My focus on collaboration and innovation led to measurable improvements in campaign effectiveness and team dynamics.
EDUCATION
Project Management Institute
Project Management Professional, Project Management - Predictive and Agile
MiniMBA
Mini MBA, Marketing
York University
Honours Anthropology
SKILLS
ABOUT KELLY DUTTON
Senior Media Executive with proven expertise in strategic leadership, operational excellence, mentorship, stakeholder influence, full funnel marketing, and driving measurable business outcomes through application of actionable insights. Distinguished by the ability to build and lead high-performing teams while fostering a culture of innovation and accountability. Demonstrated success in developing compelling narratives that bridge Brand and Performance Marketing, effectively communicating complex strategies to C-Suite stakeholders. Known for exceptional active listening skills and strategic agility in dynamic business environments. Track record of driving organizational success across multiple industries, most recently exemplified by a successful pivot from agency leadership to Film and Television production during the pandemic. Spearheaded the establishment of a new department focused on COVID safety protocols, leveraging deep expertise in operations, project management, and team development. Core competencies include: Full Funnel Marketing Strategic Planning & Execution Cross-functional Team Leadership Client Relationship Management & Retention Operational Optimization Performance Marketing Integration Seeking opportunities in Media Strategy or Agency Client Service I can be reached at d••••••••@gmail.com Other specializations include: Brand Marketing | Data Analysis & Measurement | Performance Marketing | Business Analysis
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