Kristen Neiderer

About Kristen Neiderer

Marketing leader with 10+ years of experience driving strategic planning, roadmapping…

Experience

1. Director of Marketing Operations

   Rekor

   Apr 2022 — Present

   Ensure the Marketing & Sales teams have an effective working environment focused on efficiency and business performance • Responsible for end-to-end development, optimization and governance of marketing automation, marketing operations and demand generation processes • Create a unified pipeline team (campaigns, digital, experience) in concert with our sales function with a culture of excellence and to ensure our tech stack will maximize our pipeline in delivering results • Enable scalability by ensuring that technology and automation are integrated and deployed effectively, funnels are optimized, goals are defined clearly and kept in focus, data is tracked properly, data insights are applied, budgets are respected, and communication routines are smooth • Drive efficient operational management across all parts of the purchase funnel from lead to revenue and deliver a predictable pipeline at scale to support a dominant market position in a highly competitive space • Collaborate with internal teams to implement and manage cross-discipline operational processes that produce desired results using a method seeded in agile methodology that ensure best practices in campaign and lead management • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate and distribute executive level reporting on pipeline and conversion and evaluate new technologies and add-on applications to improve and optimize marketing team performance • Lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers • Manages Salesforce and Hubspot data in collaboration with the Sales team to ensure appropriate data hygiene

Education

• Marquette University

  Bachelor of Education (B.Ed.), English/Language Arts Teacher Education

  2003 — 2007

Skills

• Research
• Social Media Marketing
• Nonprofits
• Video Production
• Strategic Planning
• Event Planning
• Good Negotiator
• Report Writing
• Marketing Strategy
• Project Management
• Customer Service
• Adobe Creative Suite
• Marketing
• Social Media
• Motivated
• Brand Development
• Detail-Oriented
• Community Outreach
• Organized Multi-Tasker
• Event Management
• Digital Marketing
• Resilient
• Energetic
• Leadership
• Account Management
• Public Speaking
• Fundraising
• Proposal Writing
• Management
• Public Relations
• Operating Budgets
• Solutions-Oriented