Kathy Doyle

About Kathy Doyle

Passionate media executive who\'s recently transitioned on to the marketing team for ASI, supporting the $26.6 billion promotional products industry. In my previous roles, I\'ve launched dozens of digital platforms, hit podcasts and books, and introduced millions of listeners, readers and users to online content in all formats. Hired and led a team to create and grow the only podcast network at Big 5 book publisher Macmillan for more than a decade, responsible for more than 400 million global downloads, and bringing dozens of leading authors and talent to our publishers.Expertise: Podcast network operations, including content, tech, production, marketing/audience development, distribution and advertising; marketing management; business development and podcast/book and talent acquisition; strategic partnerships; refining/defining launch, marketing, and content strategy for B2B and B2C digital services.

Experience

1. Vice President, Client Experience

   Advertising Specialty Institute

   Mar 2025 — Present · Trevose, PA, US

   Create strategies and programs that align with ASI promotional products industry customer needs, working cross functionally with sales, marketing, support and product teams to drive engagement, retention and satisfaction.

Education

• University of Rhode Island

  BA

Skills

• Social Media
• Web Analytics
• Content Strategy
• Publishing
• Content Management
• Social Media Marketing
• Lead Generation
• Direct Marketing
• Digital Strategy
• Content Development
• E-Commerce
• Copywriting
• Marketing Strategy
• Marketing Communications
• New Media
• Strategic Partnerships
• Integrated Marketing
• Blogging
• Digital Marketing
• Marketing
• Strategy
• Digital Media
• Management
• Product Marketing
• B2b
• User Experience
• Partnership-Building
• Distribution Strategy
• Content