Katie Diefenthaler
Passionate Sales Professional | Wine Enthusiast | Creative Graphic Designer | Bridging Artistry with Sales Excellence
- Role
- Sales Marketing Manager at Rusack Vineyards
- Location
- Ventura, CA, US
- LinkedIn followers
- 500 followers
About Katie Diefenthaler
Dynamic and results-driven professional with a unique blend of expertise in sales, marketing, and the wine industry. With a solid foundation in graphic design, print production, and creative content development, I bring a creative approach to every project. As a proven leader, I excel in inspiring and motivating teams to achieve their goals. My strengths lie in strong communication skills, strategic thinking, and a proactive approach to problem-solving. I am passionate about driving brand growth and delivering exceptional customer experiences. I thrive on creating innovative solutions and memorable marketing campaigns. Let’s connect and explore how we can achieve great things together. Cheers!
Experience
Sales Marketing Manager
May 2019 — Present · Solvang, CA, US
Promote the company brand and launch new products through various channels including the RUSACK Vineyards website, social media, email campaigns, newsletters, and events. Analyze budgets, prepare annual plans, and ensure sales teams meet targets, as well as manage purchase orders, invoices, and logistics for sales transactions. Additionally, research market trends, develop marketing strategies, and implement new sales plans. Collaborate with distributors, coordinate market activities, and manage media submissions. Other responsibilities include recruiting, training, and managing sales and marketing staff, maintaining client relationships, overseeing Wine Club events, and stay informed of industry developments. Manage the Rusack wine donation program with professionalism and confidentiality, and create promotional materials and manage the company website.
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Graphic Communications
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