Kristen Francis

About Kristen Francis

With over 25 years in the airline / travel industry, I bring vast expertise in marketing, customer experience, hospitality, and product ownership. I managed an $800M ancillary portfolio, consistently exceeded AOP expectations, and grew hotel sales by 164% in one year through digital optimization and strategic partnerships. My work has spanned executive presentations, cross-functional collaboration, and large-scale event planning, driving alignment across the enterprise.I’m passionate about using data insights and customer research to shape product strategy, improve conversion, and strengthen loyalty. Skilled in Six Sigma and Agile methodologies, project management, and product ownership, I excel at turning analytics into action while fostering partnerships that drive both business performance and workplace engagement. What sets me apart is my blend of analytical rigor and creative thinking, enabling me to generate innovative solutions that deliver measurable impact.Kristen F••••••••@gmail.com81••••••35

Experience

1. Partner Integration & Oneworld

   American Airlines

   Dec 2025 — Present · Dallas-Fort Worth, TX, US

Education

• University of North Texas

  Bachelor of Applied Arts & Science

  1995

Skills

• Airlines
• Interactive Marketing
• Loyalty Programs
• E-Commerce
• Loyalty Marketing
• Integrated Marketing
• Email Marketing
• Analytics
• Web Analytics
• Management
• Sales
• Competitive Analysis
• Social Media Marketing
• Strategic Planning
• Customer Service
• Marketing Strategy
• Product Management
• Product Development
• Customer Insight
• Website Merchandising
• Conversion Optimization
• Hotel Contract Negotiation
• Ancillary Revenue
• Product Innovation
• Email Campaigning
• Data Analysis
• Microsoft Office
• Social Media
• Project Management
• A/B Testing
• Omniture
• Jira
• Quickbase
• Data Analytics
• B2b Marketing
• B2c Marketing
• Merchandising
• Marketing
• Online Marketing
• Digital Marketing