Deepshikha Dwivedi
Regional Marketing Manager at Syngenta | Ex-Bayer | SHUATS
- Role
- Regional Marketing Manager at Syngenta
- Location
- Chandigarh, CH, IN
- LinkedIn followers
- 500 followers
About Deepshikha Dwivedi
Results-driven Regional Marketing Manager with a strong background in Agricultural sales…
Experience
Regional Marketing Manager
Jul 2024 — Present · Indore, IN
Developed and executed robust monthly campaign plans by collaborating with Territory Managers to align activities with strategic objectives.Analyzed and maintained comprehensive market intelligence, including territory potential, channel performance, grower segmentation, value delivery, and competitive landscape for the assigned region.Led the successful establishment and execution of New Product Introductions (NPI), orchestrating impactful pre-launch activities to generate excitement among channels and growers, and ensuring consistent brand messaging across the team.Enhanced field team productivity by monitoring and reviewing crop- and brand-level sales performance and driving a results-oriented mindset.Managed demonstration (demo) programs to maximize return on investment, including planning, distributing, and tracking demo fields and coordinating harvest day events.Oversaw promotional spend allocation, ensuring alignment with brand and crop strategies, and managed end-to-end promotional materials for both channels and internal teams.Championed digital initiatives by implementing campaign tools, launching digital channel and grower engagement programs, and leading team capability development and channel engagement strategies in partnership with Business Managers.
Education
Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)
Master of Business Administration, Agricultural Business Management
2016 — 2018
Hemwati Nandan Bahuguna Garhwal University
Bachelor of Science (Hons.), Agriculture
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