K. Daniel Clark
Marketing | Content | Storytelling | Former Creative Director
- Role
- Senior Product Marketing Manager at Wolters Kluwer
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About K. Daniel Clark
Results-driven marketing leader with extensive experience in content, storytelling and creative direction- Buyers naturally discover content that interests them - Salespeople have more meaningful conversations with prospects - Companies tell their story in more engaging ways I always start with the buyer and what they care about. Data informs which projects to pursue and how to execute them. Maps guide the entire team to successful outcomes. Test and learn, measure and improve. Specialize in financial services and SaaS, both B2B and B2C. Happy to discuss my many success stories, from lead-gen campaigns to product development. Skills: Voice of the customer, Go-to-market planning, Competitive analysis Storytelling, Messaging, Positioning, Content creation Sales enablement, Product launches, Journey mapping Product management Encouraging marketing and creative professionals toward a common goal Advertising, blogs, branding, campaigns, case studies, content, communications, email, gamification, landing pages, personas, sales enablement, SEO, social media, storytelling, testing, thought leadership white papers, webinars, video.
Experience
Senior Product Marketing Manager
Dec 2022 — Present
Doubled new client acquisition goal for my first project through complex, multi-touch point campaign and strategic content & journeys. Driving leads by promoting the firm\'s suite of financial services compliance products. Managing delivery of go-to-market campaigns and assets, sales enablement materials and thought leadership content. Collaborate with sales and product teams across the matrixed organization to support their move from point-sales to quarterback model.
Education
California State University - East Bay
Bachelor’s Degree, Marketing
2011 — 2015
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