Kerry Davies
Head of Data Strategy & Governance @B&Q
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WORK HISTORY
Head of Data Strategy & Governance @B&Q
EDUCATION
University of Portsmouth
Master's degree, Marketing
Sainsbury
Future leaders development group
University of Portsmouth
BA English
ABOUT KERRY DAVIES
Director of Analytics, Customer and Loyalty, with over 15 years’ experience leading teams across Data, Customer & Commercial functions for Retail & Online Marketplaces With a breadth of experience in senior leadership roles across Analytics, Marketing and Commercial, I have a proven track record in identifying opportunities that maximise the potential applications of data assets and leading these initiatives into action. I have extensive experience of using multi-source data to inform and deliver strategies across Customer Marketing, Retail Media, Loyalty Strategy and Category managementBuilding trusted partnerships with C-Suite and senior leadership, I have driven change through embedding data into decision making, empowering teams in the use of data and directing businesses to their most impactful opportunities. As an experienced leader of both small and large teams, I have coached and developed talent in Analytics, Insights and Marketing Strategy, setting a culture of ambition and passion for driving business value through data.
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