Scott Phillips
SEO leader embracing AEO/AI to acquire new customers.
- Role
- Director of Local Seo at Rankings.io
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Scott Phillips
With 20 years of SEO experience and 5 years of PPC I have driven traffic to landing pages across a myriad of verticals in both local and national SERPs. I have then retargeted that traffic with banner buys and paid search campaigns to help entice prospective customers to convert. Once I have driven the user to the right landing page I am fascinated by the psychological factors that make them convert into a sale or a lead. This has driven me to planning and strategizing conversion optimization tests to help improve business goals. Search marketing and keyword research has also led me to content marketing. Through keyword research I can help create content that users will find compelling and link to/share which helps a site’s organic search rankings. Through user interviews I can also help create content that navigates potential customers through a complicated purchase and generates a lead for the business.
Experience
Director of Local Seo
Jan 2026 — Present
Education
Northwest Missouri State University
Bachelor of Science - BS, Journalism
Skills
- Content Strategy
- Inbound Marketing
- Lead Generation
- SEO
- Ppc
- User Experience
- E-Commerce Optimization
- Affiliate Marketing
- Google Adwords
- Web Analytics
- Sem
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