Keith Connearney

Senior Principal Marketing Operations Analyst

Role
Senior Principal Marketing Operations Analyst at Microsoft
Location
Boston, MA, US
LinkedIn followers
500 followers

About Keith Connearney

Over the course of a 25-year career I\'ve filled a variety of vital leadership roles with an emphasis on: operations, data analytics, business intelligence, optimization, and especially supporting marketing/sales platforms with cross-functional teams.

Experience

  1. Senior Principal Marketing Operations Analyst

    Microsoft

    Nov 2021 — Present

    Supplied the Healthcare and Life Sciences division with “next level down” granular reporting, digging into metrics beyond the dashboards. Devised a method of determining how and when Marketing was engaging with high value contacts during the sales cycle, leading to changes in business practices and marketing content. Automated a method of building out buyer journeys in Power BI painting a complete view of all customer interactions. Assisted in the development of a marketing data warehouse built on the Azure platform. Became the SME for AI within the healthcare Marketing Operations group. Built out reporting for VAR performance, providing valuable information on how we should support our partners.

Education

  • Wentworth Institute of Technology

    Bachelor of Science, Computer Science

    1998 — 2002

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Keith Connearney — Senior Principal Marketing Operations Analyst at Microsoft in Boston, MA, US | Unifers