Keith Connearney
Senior Principal Marketing Operations Analyst
- Role
- Senior Principal Marketing Operations Analyst at Microsoft
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Keith Connearney
Over the course of a 25-year career I\'ve filled a variety of vital leadership roles with an emphasis on: operations, data analytics, business intelligence, optimization, and especially supporting marketing/sales platforms with cross-functional teams.
Experience
Senior Principal Marketing Operations Analyst
Nov 2021 — Present
Supplied the Healthcare and Life Sciences division with “next level down” granular reporting, digging into metrics beyond the dashboards. Devised a method of determining how and when Marketing was engaging with high value contacts during the sales cycle, leading to changes in business practices and marketing content. Automated a method of building out buyer journeys in Power BI painting a complete view of all customer interactions. Assisted in the development of a marketing data warehouse built on the Azure platform. Became the SME for AI within the healthcare Marketing Operations group. Built out reporting for VAR performance, providing valuable information on how we should support our partners.
Education
Wentworth Institute of Technology
Bachelor of Science, Computer Science
1998 — 2002
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