Karen Cooper

About Karen Cooper

Karen is an executive leader with 20+ years of experience in brand management…

Experience

1. Director of Marketing, Content Experience

   Wolters Kluwer Health

   Mar 2022 — Present

   As director of Content Experience, I set forth an aggressive strategy to build the Content Experience team by optimizing operations, creating a measurement framework, developing a content roadmap, and innovating deliverables. In support of my strategy, I started by redesigning my organization to eliminate the flat, non-growth structure and encourage a multi-tiered view, allowing career growth, management, coaching, and targeted opportunities. I also brought SEO into the digital content workflow for discoverability, streamlined operational processes, increased on-time marketing asset delivery, and cross-partnered with Digital Experience team, Global Revenue Marketing, Programs, Product Marketing, and more. My global team consists of copywriters, social media managers, designers, motion graphic artists, global brand managers, project managers, and contractors. Our content directly impacts revenue and contribution to pipeline. Further advancements include the development of a global printing program and a Translations Program Council to streamline time to market, cut costs, and drive localization, plus the refresh and adoption of our content enablement platform.

Education

• Texas Woman's University

  Master of Business Administration - MBA

  2016 — 2019

• Baylor University

  Bachelor of Arts, Journalism

  1996 — 1999