K. Clare Johnson
Program Manager, Recruitment Marketing @BAYADA Home Health Care
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WORK HISTORY
Program Manager, Recruitment Marketing @BAYADA Home Health Care
New York, NY, US
In partnership with the Associate Director, develop and implement acquisition and retention marketing strategies that inform, attract, and engage top-tier talent across prioritized roles and markets.Collaborate with cross-functional teams to understand business needs and create compelling marketing techniques through shared best practices in talent marketing, including job board advertising, digital marketing, one-on-one communications, referral programs, etc.Manage the end-to-end execution of marketing strategies, including planning, budgeting, and analysis of marketing effectiveness.Develop recruitment marketing toolkits and library of marketing materials, standardizing processes and options for paid and organic job promotion. Oversee the creation of marketing collateral, content, and digital assets to support acquisition and retention marketing programs. This includes developing consistent and standardized job descriptions.Analyze Key Performance Indicators (KPIs) to measure the success of marketing efforts and adjust strategies accordingly, utilizing data and intelligence to make informed decisions on talent marketing techniques.Track and review the outcome of marketing strategies and campaigns.
EDUCATION
The Graduate Center, City University of New York
Masters in Liberal Studies, Fashion Studies
New York University
BA, Dramatic Literature, Theatre History, and the Cinema, English specializing in Creative Writing
York University
Master of Fine Arts - MFA
SKILLS
ABOUT K. CLARE JOHNSON
I\'ve worked for major corporations, international non-profits, major media organizations, e-commerce start-ups, restaurants, cooking sites, theaters, and for myself. I like to work on a small team in a collaborative environment, and I work best with enthusiastic people who dive right in to the work. My recent areas of expertise are employer branding, social media management, recruitment marketing, video production, designing marketing materials, digital strategy and analytics, and creating content. I have a strong background in writing and editing, but I also have experience acting, casting, directing, teaching, and producing theater and film. Additionally, I am a certified yoga instructor. The variety of experiences in my background gives me a deep well to draw on when I\'m searching for the solution to a problem or an idea for a new initiative.
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