Ken Kunze
Chief Marketing Officer at Craft Brew Alliance
- Role
- Chief Marketing Officer at Craft Brew Alliance
- Location
- White Plains, NY, US
- LinkedIn followers
- 500 followers
Experience
Chief Marketing Officer
Nov 2013 — Present
Management Team member and officer of public company. Craft Brew Alliance is a leader in the craft beer space with a portfolio of breweries including Kona, Widmer Brothers, Redhook, Omission, Cisco Brewers, Appalachian Mountain and Square Mile Cider Company. Responsible for portfolio, brand, retail and restaurant operations.
Education
Northwestern University - Kellogg School of Management
MBA, Marketing and Finance
1987
Gies College of Business - University of Illinois Urbana-Champaign
BS, Finance
1977 — 1982
Skills
- Advertising
- Strategic Consulting
- Sales
- Strategic Planning
- Brand Architecture
- Management
- Product Marketing
- Product Innovation
- Business Planning
- Analytics
- Business Strategy
- P&L Management
- Customer Insight
- Competitive Analysis
- Leadership
- Positioning
- Market Research
- Direct Marketing
- Fmcg
- Market Planning
- Digital Marketing
- Relationship Marketing
- Marketing Research
- Innovation Management
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Trade Marketing
- Consumer Products
- Shopper Marketing
- Brand Equity
- Strategic Partnerships
- Strategy
- Marketing Management
- Market Analysis
- Pricing
- Account Management
- Product Launch
- Brand Development
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