Kristen Kj Jones

WORK HISTORY

EDUCATION

ABOUT KRISTEN KJ JONES

I build businesses by putting the customer at the center of every decision.With over 17 years of experience scaling subscription-based businesses in both B2B SaaS and D2C software, I specialize in aligning the entire customer lifecycle—from acquisition through renewal and advocacy—to drive sustainable growth and higher company valuations.I’ve partnered with venture capital, private equity, and investment banks to architect hyper-growth strategies that deliver results quickly, without sacrificing customer trust or loyalty. My approach blends strategic vision with execution discipline:Customer Experience Leadership – Designing frictionless onboarding, engagement, and support strategies that improve retention, expansion, and lifetime value.Revenue Growth & Monetization – Scaling predictable, recurring revenue streams through smart pricing, customer segmentation, and data-driven upsell strategies.Cross-Functional Alignment – Building bridges between product, marketing, sales, and support to create a seamless, customer-first culture.Executive Influence – Serving as the “Voice of the Customer” at the leadership table, ensuring decisions reflect both business goals and customer needs.I’ve led organizations through major growth inflection points, including new market entries, product launches, and large-scale operational transformations. Specialties: Subscription Growth Strategy & Execution | Customer Lifecycle Strategy | Net Revenue Retention (NRR)| Subscription Monetization | CX Transformation | B2B SaaS | D2C Software | Executive Leadership | Cross-Functional Strategy | Voice of the CustomerI rapidly scale investments for: Cascadia Capital, Bibby Financial, Goldman Sachs, SVB, Greenspring Capital, Novak Parter Group, NEA, Samsung Ventures, and more.