Keri-Ann Chin-Sang
Senior Director, Product Development @Royal Caribbean International
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WORK HISTORY
Senior Director, Product Development @Royal Caribbean International
Miami, FL, US
Oversee concept vision, guest experience development, execution and delivery for the below projects in the Royal Caribbean Group destination portfolio to ensure that concepts are marketable, drive satisfaction and revenue.Royal Beach Club Cozumel in MexicoRoyal Beach Club Lelepa in VanuatuThe Cormorant at 55 South in Puerto Willams, ChileRoyal Beach Club Santorini in Greece Responsible for assessing financial and strategic viability of potential new destinations in partnership with senior executive leadership to build out the future of the private cruising destination brand portfolio.
EDUCATION
University of Florida
Bachelors of Science in Business Administration, Marketing/Mass Communications
Miramar High School
International Baccalaureate
Florida International University
Master of Science, Global Strategic Communications
SKILLS
ABOUT KERI-ANN CHIN-SANG
I used to be a marketer for some of the world’s most beloved brands. I loved it, but eventually realized I wanted to have a bigger impact on the brands and products I was selling. So I became a product developer too and have developed some of the world\'s largest ships and private land destinations from concept to commercialization.Over the past 15 years, brands have trusted me to design and launch marketing campaigns and product experiences around the world — in the United States, Caribbean, Latin America, Asia and Europe. In my current role I oversee a small but mighty team developing a series of premier land destinations exclusively for cruise guests, including RCG’s first hotel, which just so happens to be the southernmost hotel in the world. I also work closely with our senior executives to develop the strategy for new and future land projects. This includes collaboration with internal stakeholders and external teams worldwide to identify areas of opportunity to drive revenue growth, enhance the guest experience and support the long-term brand vision. While my areas of expertise include marketing and brand strategy, my key areas of strength include creative problem solving, concept development, detailed execution and building relationships with cross-functional teams.To put it simply, I’m a tenacious brand leader, driven by an intrinsic desire to produce great work with great people.
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