Kun Chen

Senior Account Director @Saatchi & Saatchi

NY, US

Implemented digital marketing plans and created paid/organic advertising campaigns; assisted in implementing a cross-platform social strategy that includes content sourcing, copywriting, and executing a streamlined posting schedule for multiple accounts• Used MailChimp, Survey Monkey, and WordPress to develop email newsletters, attendee surveys, media kits, and marketing collateral (includes: prospectus, event show guides, web content, speaker biographies, presentations) • Oversaw and led all production and delivery of original photo shoots and daily social media content; worked collaboratively with leading long and short-lead press outlets to create original video content and photo stories• Executed on corporate communications and media relations campaigns to generate positive news coverage for clients and achieve product placement in broadcast, print, and digital media.• Executed real-time and deadline-driven content during New York Fashion Wee with celebrities, models, and influencers

National University of Singapore

Exchange Program, Marketing/Marketing Management, General

New York University

Master's degree, Business/Commerce, General