Kaitlyn C.

About Kaitlyn C.

10 years of experience helping startups and small businesses tell their stories and…

Experience

1. Ui Ux Designer and Developer

   Hawke Media

   Oct 2020 — Present

   Aligned and strategized UX and designed UI to improve stakeholder KPIs for both mobile and web products.Led design overhaul informed by user research and KPIs for BAM Capital, driving revenue growth by 173%.Strategized and mapped a crowdfunding application for Nobody Studios, generating $600 million in capital.Guided digital strategy and design for Cafe Aroma’s KPIs, expanding market reach to international standards.Facilitated stakeholder workshops utilizing enterprise design thinking tools for project alignment and ideation.Conducted user interviews, surveys, and usability testing such as card sorting, A/B and IA testing, and heatmaps. Built user personas, empathy maps, sentiment analysis, and customer journey maps to inform design thinking.Utilized UX to improve stakeholder KPIs such as functionality, engagement, retention, and revenue growth.Ideated high fidelity and low fidelity mockups using rapid prototyping, iterative design, and parallel design.Analyzed performance metrics and mapped strategy utilizing speed, accessibility, AI tools and analytic software. Earned the nickname “unicorn” of the agency for performance on cross-functional teams in a fractional role.

Education

• Colorado State University

  Bachelor's Degree, Graphic Design, Minor in English

  2011 — 2014

Skills

• Adobe Creative Suite Cs6
• Powerpoint
• Marketing
• Management
• Graphic Design
• Time Management
• Illustrator
• Figure Drawing
• Processing
• Indesign
• Teamwork
• Art
• Drawing
• Event Planning
• Organization
• Adaptability
• Highly Detail Oriented
• Communication
• Photoshop
• Leadership
• Motivation
• Public Speaking
• Social Media
• Microsoft Office
• Adobe Creative Suite
• Interpersonal Leadership