Kayla Harrell

About Kayla Harrell

Great events happen where creativity meets logistics. As an Experience Designer and Proposal Strategist with over 12 years in the industry, I don\'t just design events—I engineer them. I view every program as a complex puzzle, requiring a delicate balance between visual impact and operational reality. From initial concept to final pricing, I focus on building experiences that are not only innovative but also executable and profitable.My expertise lies in bridging the gap between \"big ideas\" and bottom-line necessity. Whether I am crafting a detailed proposal for a multi-day conference or a high-touch incentive, I apply the foresight to identify on-site challenges early and the financial understanding to maximize value. I believe that a beautiful design fails if it isn\'t operationally sound, and a logistical plan fails if it doesn\'t inspire the attendee—I love the challenge of making both work in harmony.

Experience

1. Director of Experience Design

   PRA Business Events

   Apr 2026 — Present

Education

• Austin Peay State University

  Bachelor of Science (BS), Corporate Communications, Public Relations, Marketing

  2009 — 2013

Skills

• Event Planning
• Trade Shows
• Adobe Creative Suite
• Hospitality Industry
• Customer Service
• Adobe Indesign
• Company Secretarial
• Marketing
• Facebook
• Training
• Hospitality
• Cold Calling Experience
• Event Management
• Marketing Strategy
• Communication
• Photoshop
• Social Media
• Social Networking
• Events Coordination
• Adobe Photoshop
• Twitter
• Newsletters
• Time Management
• Hospitality Management
• Food
• Food
• Adobe Fireworks
• Corporate Events
• Microsoft Word
• Strategic Planning
• Alcohol Beverage Commision Certified
• Coaching
• Indesign
• Advertising
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales
• Public Relations